White Label

Datacake allows you to run a copy of the portal on your own domain with your own branding.

What is White Label

Simply put, the white label option allows you to make a 1:1 copy of the Datacake platform and place it on your desired domain, upload a custom logo and browser icon, and hook up a personal E-Mail for sign-up, password reset, and notification.

What does it include?

The functionality of that copy is completely unchanged. It's the same that you get on our platform. Additionally, there are several options available to you, including the option that you can determine the device creation capabilities of your white-label site users.
More Details can be found:


Another important fact is that the Multi-Tenancy Feature of Datacake is also available on white label sites. This means that you or your users on your white label site can sign themselves up, register devices, and create separate tenants.
This also means that you still get this:
  • Unlimited Tenants
  • Unlimited Members
This is a huge difference to other solutions out there as mostly all of them only allow white-label to take place on a single tenant only!


To set up your white-label site, you need to be in possession of a domain name and have access to its DNS server configuration. You also need an active email address from which you want the portal to send emails.
  • Domain Name
  • Access to DNS Server Configuration
  • Active E-Mail Address

Getting started

To get started with your first white-label site, make sure you have the sufficient permissions (billing and white label) on your current workspace or create a new one.
While white-label sites are not tied to a workspace functionally, the billing information from the currently active workspace is being used to create the site.
Switch to the "White Label" view from the sidebar navigation and click the "Add white label site" button in the top right corner. You will see a modal outlining the benefits of a white-label site. Click "Get started" and you will see a form asking for the most important information:


This is the name of your white-label site. It is used as the page title as well as in all email communication.


The domain can either be a top level domain (e.g. or a subdomain (e.g.
After the creation of the white-label site, you will see the necessary DNS records you have to create.

Email "From"

Your white-label site will send transactional emails such as signup confirmation or device alerts from this email address.
This has to be an active email address since our email service Postmark will send a confirmation email to this address in the next step.

Email "From" name

This is the display name of the email's sender. It can for example be the name of your site.
When you're done entering the information, click "Next". On the following screen, you will find the payment details such as the payment method and billing address. When done, click "But white label site".

Setup & Configuration

After you have created your white-label site, you can do further adjustments such as uploading a logo and favicon:

Terms of Service & Privacy Policy

When your users log in to your white label, the Terms of Service and Privacy Policy are displayed. These are still set to the Datacake Terms by default after the creation of the white label. With the following mask you can add a link to your own terms.

Domain DNS setup

Switch to the "Domain" tab. There you will find the current information about what changes you have to do to your domain's DNS server.

How long does it take for my site to be active?

Please note that DNS propagations can take up to 24 hours.

Email setup

In order to send emails from your own domain, you need to both click the link in the confirmation mail you should have received from our service provider Postmark as well as create two additional DNS records on your domain. You will find the necessary information on the "E-Mail" tab.

Device types

You can choose, if, and what devices the user should be able to add on your white-label site. This setting can be adjusted on the "Device Types" tab.

Pin Code

This option is set by default and allows the users of your white label site to add new devices to his Tenant via pin code.
You must first create devices on one of your workspace (Tenant) on Datacake (or your white label site) and set an individual pin code on that device. Read more about how to do that here:
You can then send these devices to your customer and include the pin code and serial number. Your customer can then use this information to register the device on their desired Tenant.


If you activate this option the users of your white label site will see the same LoRaWAN Section (which includes templates, network server, and device plans) that you see when you add a device on the Datacake Platform.


By activating this option, your end-users of your white-label site can add new API devices that will receive their measurement data over REST-API or use MQTT for this.


By letting your users add LoRaWAN or API Devices on your white-label site, they do this in the same way that you do this on Datacake.
This means that your end-users (e.g. customers) have 2 devices free but need to pick a plan after they have used up all free devices.
Picking a plan requires your end-users (e.g. customers) to provide a credit card on your white-label site in order to create more than two free devices. In this case, we provide the same payment system that you have already used to create your white label site or other devices.

Canceling your white-label site

If you no longer need your white-label site, you can click the "Cancel White Label site" button.


When a white-label site is canceled, it will remain accessible for the current billing cycle as stated in the confirmation message.
During this period, you are able to reactivate the subscription to prevent a final deletion of the white-label site.


If a rule is created on a white-label site, the white-label site is attached to this rule. All emails triggered by this rule will have the branding of the white-label site.
If you are on, create a rule, and have sufficient permission on a workspace owning a white-label site, you have the option to choose the branding for this rule in the editor.
On, you can choose the branding for emails sent by a rule.

Best Practices

User Accounts

As a Datacake White Label site is just a proxy for branding the platform and optionally taking out various elements, your user accounts that work on also work on your white label site.


We recommend that you use the portal for the administration and management of your devices.


Onboard your customers on your white label site.
Last modified 9mo ago